The dictionary defines congruity as meaning: arrangement, stability, or fitness.That definition can likewise be employed to specify the best firm, just one where all of sections of the business are in agreement, stability, or physical fitness . For the reason this perfect firm, all issues with this business meet with each other. Each part (department / function / activity / etc.. ) must match one other, and collectively they all perform to build the total. That means promotion makes the guarantees, and production / fulfillment keeps those guarantees, and also the administration oversees everything. By way of example, if the advertising section was designing a promotion, all of things – that the material, the paper, brand, the typeface, the look, feel, and texture – should be congruent to make the most of the power of the content. To exemplify my purpose, an individual could choose different fonts to publicize a pirate versus a mortuary.