The dictionary defines congruity as significance: contract, stability, or fitness.That definition can likewise be utilised to specify the best firm, just one where all of sections of the business are in agreement, stability, and / or fitness. In that best firm, all issues with this firm meet together. Each and every component (section / role / activity / etc.) really should complement one other, and collectively they all do the job to build the total. This means promotion creates the promises, generation / fulfillment keeps the promises, and also the administration manages it all. For example, in the event the marketing department was planning a promotion, all of things – that the message, the newspaper, logo, the typeface, the appearance, feel, and texture – should be congruent to make the most of the efficacy of the message. To exemplify my purpose, one could choose different fonts to market a carnival versus a mortuary.