The dictionary defines congruity as meaning: agreement, harmony, or fitness.That definition may likewise be employed to define the ideal business, just one where all of regions of the firm have been accountable for harmony, or exercise . For the reason this best firm, all issues with this firm meet with each other. Just about every part (department / role / activity / etc.) must complement one other, and together all of them function to build the total. This means promotion makes the promises, generation / satisfaction keeps those claims, and also the administration oversees it all. By way of example, in the event the advertising section has been developing a pro motion, all of elements – the material, the newspaper, brand, the typeface, the design, feeltexture – should be congruent to make the most of the effectiveness of the content. To exemplify my purpose, an individual could choose unique fonts to market a circus vs a mortuary.