The dictionary defines congruity as meaning: arrangement, harmony, or fitness.That definition may also be used to specify the ideal firm, just one where all of regions of the business come in agreement, harmony, and / or fitnesscenter. For the reason that best industry, all facets of this business meet with each other. Every single portion (department / function / activity / etc.) need to complement one other, and collectively all of them operate to build the sum total. That means promotion makes the guarantees, and generation / fulfillment keeps the guarantees, and the government oversees it all. As an example, if the marketing department has been developing a promotion, all elements – that the material, the paper, emblem, the typeface, the look, feeltexture – should be congruent to make the most of the efficacy of the message. To illustrate my purpose, one could choose various fonts to publicize a circus as opposed to a mortuary.