The dictionary defines congruity as meaning: agreement, harmony, or fitness.That definition can also be employed to specify the perfect firm, just one where all parts of the business are accountable for harmony, or physical fitness center. For the reason that perfect industry, all facets of the business fit together. Every single part (department / function / task / etc.. ) need to complement the other, and with each other all of them operate to construct the full total. This means promotion makes the guarantees, and manufacturing / satisfaction keeps those promises, and the government manages all of it. For example, in the event the advertising department has been planning a pro motion, all elements – the message, the newspaper, emblem, the typeface, the look, feeltexture – ought to be siphoned to make the most of the effectiveness of the content. To exemplify my purpose, an individual would choose different fonts to market a carnival compared to a mortuary.