The dictionary defines congruity as significance: arrangement, stability, or fitness.That definition may likewise be employed to define the best business, one where all of portions of the firm come accountable for harmony, or physical fitness . For the reason that ideal business, all issues with the firm fit with each other. Every element (section / role / task / etc.) really should complement the other, and together all of them operate to build the total. This means marketing creates the promises, production / fulfillment keeps the claims, and also the administration manages all of it. For example, if the marketing section was developing a pro motion, all factors – that the material, the newspaper, brand, the typeface, the look, feeltexture – should be congruent to make the most of the potency of the message. To exemplify my point, one could choose distinctive fonts to publicize a pirate as opposed to a mortuary.