The dictionary defines congruity as meaning: arrangement, stability, or fitness.That definition can also be utilised to specify the best business, just one where all of pieces of the firm have been in agreement, stability, or fitness. For the reason this ideal industry, all issues with the business fit together. Every aspect (department / role / activity / etc.. ) should complement the other, and collectively all of them function to build the full total. This means promotion creates the promises, manufacturing / fulfillment keeps those promises, and also the government oversees all of it. For example, in the event the advertising department has been designing a promotion, all factors – the material, the paper, logo, the typeface, the design, texture , and texture – should be congruent to maximize the power of the content. To exemplify my point, one would choose various fonts to publicize a carnival versus a mortuary.