The dictionary defines congruity as meaning: arrangement, harmony, or fitness.That definition may likewise be used to define the perfect firm, one where all regions of the firm are accountable for harmony, and / or exercise center. For the reason that best business, all issues with the business fit together. Just about every aspect (department / role / activity / etc.) should match the other, and jointly all of them perform to construct the full total. This means promotion creates the promises, generation / satisfaction keeps those claims, and also the government manages everything. As an example, if the advertising department was developing a promotion, all of aspects – the message, the newspaper, logo, the typeface, the look, feel, and texture – ought to be siphoned to maximize the power of the content. To illustrate my point, an individual would choose unique fonts to market a circus compared to a mortuary.