The dictionary defines congruity as meaning: arrangement, stability, or fitness.That definition may likewise be used to specify the perfect business, just one where all regions of the business are accountable for harmony, or fitness. In that ideal business, all facets of the business meet with each other. Each and every aspect (section / function / activity / etc.) must match one other, and with each other they all do the job to build the total. This means marketing creates the guarantees, and manufacturing / satisfaction keeps those guarantees, and the government oversees everything. As an example, in the event the marketing section was developing a promotion, all of components – the message, the newspaper, logo, the typeface, the appearance, texture texture – should be congruent to make the most of the effectiveness of the content. To exemplify my purpose, an individual could choose distinctive fonts to market a circus compared to a mortuary.