The dictionary defines congruity as meaning: arrangement, harmony, or fitness.That definition may likewise be employed to define the best business, one where all regions of the firm come accountable for stability, or exercise . For the reason this ideal firm, all issues with this firm meet together. Every aspect (section / role / task / etc.) should complement one other, and together all of them operate to build the sum total. That means marketing makes the promises, generation / satisfaction keeps the claims, and the administration oversees all of it. For example, if the marketing section was creating a promotion, all of factors – that the message, the newspaper, logo, the typeface, the appearance, texture texture – ought to be siphoned to maximize the effectiveness of the content. To exemplify my point, one could choose different fonts to publicize a circus compared to a mortuary.