The dictionary defines congruity as meaning: arrangement, harmony, or fitness.That definition can likewise be utilised to define the best firm, one where all of sections of the business are accountable for stability, and / or exercise . For the reason that best industry, all facets of the firm fit together. Each component (section / role / task / etc.) ought to complement one other, and with each other all of them do the job to construct the sum total. This means promotion makes the promises, creation / fulfillment keeps those guarantees, and the administration oversees it all. For example, in the event the advertising department was developing a promotion, all of aspects – that the material, the paper, logo, the typeface, the appearance, texture , and texture – ought to be siphoned to maximize the power of the content. To illustrate my point, one would choose different fonts to market a carnival versus a mortuary.