The dictionary defines congruity as significance: agreement, harmony, or fitness.That definition may also be used to define the ideal firm, just one where all regions of the business come accountable for stability, and / or physical fitness . For the reason this best firm, all facets of this firm fit together. Every single aspect (section / function / activity / etc.) need to complement one other, and collectively they all perform to construct the total. This means promotion creates the guarantees, and manufacturing / satisfaction keeps the guarantees, and also the government manages everything. As an example, in the event the advertising section was designing a promotion, all of aspects – the message, the newspaper, brand, the typeface, the appearance, feel, and texture – should be congruent to make the most of the efficacy of the message. To illustrate my purpose, one would choose unique fonts to publicize a circus as opposed to a mortuary.