The dictionary defines congruity as significance: agreement, harmony, or fitness.That definition can also be used to specify the perfect firm, one where all pieces of the business come in agreement, stability, and / or exercise . For the reason this ideal business, all facets of the firm fit together. Each and every component (department / function / activity / etc.) must complement one other, and jointly they all function to construct the sum total. This means promotion makes the promises, production / fulfillment keeps those promises, and the administration manages everything. As an example, if the marketing department has been planning a pro motion, all factors – the material, the paper, brand, the typeface, the look, feeltexture – should be congruent to make the most of the power of the content. To illustrate my purpose, an individual could choose various fonts to publicize a carnival as opposed to a mortuary.