The dictionary defines congruity as significance: agreement, stability, or fitness.That definition may also be utilised to specify the ideal business, one where all of sections of the firm are accountable for harmony, or fitness. In that perfect industry, all issues with this firm fit together. Each part (department / function / task / etc.. ) must complement the other, and collectively they all do the job to construct the total. This means promotion makes the guarantees, and production / fulfillment keeps the promises, and the government oversees all of it. As an example, in the event the advertising department has been designing a pro motion, all of things – the message, the newspaper, brand, the typeface, the look, feeltexture – ought to be siphoned to make the most of the efficacy of the message. To exemplify my purpose, one could choose unique fonts to market a circus as opposed to a mortuary.