The dictionary defines congruity as meaning: contract, stability, or fitness.That definition may also be utilised to define the perfect firm, one where all sections of the firm are accountable for stability, or exercise . In this perfect industry, all facets of this firm meet with each other. Every aspect (department / role / activity / etc.) should complement one other, and jointly all of them operate to construct the total. This means marketing creates the promises, manufacturing / fulfillment keeps the guarantees, and also the government oversees all of it. By way of example, in the event the marketing section was developing a promotion, all of elements – that the message, the paper, brand, the typeface, the design, texture , and texture – should be congruent to make the most of the efficacy of the content. To illustrate my purpose, an individual would choose distinctive fonts to publicize a pirate vs a mortuary.