The dictionary defines congruity as meaning: contract, stability, or fitness.That definition can also be utilised to specify the best business, just one where all regions of the business are accountable for stability, and / or exercise . For the reason that ideal business, all issues with the firm fit together. Every portion (section / function / task / etc.) need to complement the other, and jointly they all perform to build the sum total. That means marketing makes the guarantees, and production / fulfillment keeps the guarantees, and also the administration manages it all. As an example, in the event the marketing section was planning a pro motion, all of things – the message, the paper, logo, the typeface, the design, texture , and texture – ought to be siphoned to maximize the effectiveness of the message. To illustrate my point, an individual would choose unique fonts to market a carnival compared to a mortuary.