The dictionary defines congruity as meaning: agreement, stability, or fitness.That definition may likewise be employed to define the best business, one where all regions of the business have been in agreement, stability, or fitness. For the reason this ideal industry, all facets of the firm meet with each other. Each component (section / role / task / etc.) really should complement one other, and jointly they all do the job to construct the full total. This means promotion makes the promises, generation / fulfillment keeps those promises, and also the administration oversees all of it. For example, if the marketing department was developing a promotion, all of factors – that the material, the paper, emblem, the typeface, the appearance, feel, and texture – ought to be siphoned to maximize the efficacy of the content. To illustrate my purpose, an individual could choose different fonts to publicize a carnival compared to a mortuary.