The dictionary defines congruity as significance: agreement, harmony, or fitness.That definition may also be utilised to specify the best firm, one where all parts of the firm are in agreement, harmony, or fitnesscenter. For the reason that best business, all issues with this firm fit together. Every part (section / function / task / etc.. ) need to complement one other, and collectively all of them perform to build the full total. This means marketing creates the guarantees, and generation / satisfaction keeps the claims, and also the government manages everything. For example, if the marketing department was creating a pro motion, all things – that the material, the paper, brand, the typeface, the design, feel, and texture – ought to be siphoned to make the most of the efficacy of the content. To illustrate my purpose, one could choose different fonts to market a circus versus a mortuary.