The dictionary defines congruity as meaning: arrangement, harmony, or fitness.That definition may likewise be utilised to specify the best business, one where all portions of the firm have been in agreement, harmony, or fitness. In that best firm, all issues with the firm fit with each other. Just about every part (section / role / task / etc.) should match the other, and with each other they all operate to build the sum total. This means promotion creates the guarantees, and manufacturing / satisfaction keeps the claims, and the government manages it all. By way of example, if the marketing section was developing a pro motion, all of components – that the message, the paper, brand, the typeface, the design, texture texture – should be congruent to maximize the power of the content. To exemplify my purpose, one could choose unique fonts to publicize a circus compared to a mortuary.