The dictionary defines congruity as significance: arrangement, harmony, or fitness.That definition can also be used to define the ideal firm, just one where all regions of the firm are in agreement, stability, or physical fitness . For the reason this best industry, all issues with the business meet together. Each part (section / function / task / etc.) should match one other, and jointly they all work to construct the full total. That means marketing creates the guarantees, and generation / fulfillment keeps the promises, and the administration manages all of it. As an example, if the marketing section has been developing a pro motion, all of things – the material, the paper, brand, the typeface, the design, texture texture – should be congruent to make the most of the effectiveness of the content. To exemplify my point, an individual could choose distinctive fonts to publicize a pirate versus a mortuary.