The dictionary defines congruity as meaning: arrangement, stability, or fitness.That definition can also be utilised to define the perfect business, just one where all of parts of the firm come in agreement, harmony, and / or physical fitness . For the reason this best business, all issues with the business fit with each other. Every single element (section / role / task / etc.. ) need to match one other, and collectively all of them function to build the full total. This means marketing makes the promises, generation / satisfaction keeps the claims, and also the government oversees all of it. As an example, in the event the marketing department has been developing a pro motion, all aspects – that the message, the newspaper, brand, the typeface, the look, feel, and texture – should be congruent to make the most of the potency of the content. To exemplify my purpose, an individual could choose different fonts to market a circus vs a mortuary.