The dictionary defines congruity as meaning: contract, stability, or fitness.That definition can likewise be utilised to define the best business, one where all of regions of the business are in agreement, stability, and / or physical fitness center. For the reason that perfect firm, all facets of this firm fit together. Every single aspect (section / function / activity / etc.. ) should match one other, and collectively they all function to build the sum total. That means promotion makes the promises, creation / fulfillment keeps the promises, and also the administration manages everything. For example, in the event the marketing department was designing a promotion, all things – the message, the newspaper, brand, the typeface, the design, texture , and texture – ought to be siphoned to make the most of the potency of the message. To exemplify my point, an individual would choose distinctive fonts to publicize a circus compared to a mortuary.