The dictionary defines congruity as significance: contract, harmony, or fitness.That definition may also be used to define the best firm, just one where all portions of the firm come accountable for harmony, and / or fitness. For the reason this best firm, all issues with the business meet together. Each aspect (section / role / task / etc.) really should match the other, and jointly all of them function to build the full total. This means marketing makes the promises, production / satisfaction keeps those claims, and also the government manages everything. For example, if the marketing section has been designing a promotion, all factors – the material, the paper, emblem, the typeface, the appearance, feel, and texture – ought to be siphoned to maximize the effectiveness of the message. To exemplify my point, an individual would choose various fonts to publicize a carnival compared to a mortuary.