The dictionary defines congruity as meaning: contract, stability, or fitness.That definition may likewise be used to specify the best firm, just one where all parts of the business are in agreement, stability, and / or fitnesscenter. In that perfect firm, all facets of this business meet with each other. Each and every aspect (department / role / task / etc.. ) ought to complement the other, and together all of them work to construct the total. This means promotion makes the guarantees, and production / satisfaction keeps the guarantees, and also the administration manages it all. By way of example, if the marketing department has been planning a promotion, all of elements – the material, the paper, brand, the typeface, the design, feel, and texture – ought to be siphoned to maximize the potency of the content. To illustrate my purpose, one could choose distinctive fonts to publicize a pirate vs a mortuary.