The dictionary defines congruity as meaning: agreement, harmony, or fitness.That definition can also be employed to define the best business, just one where all of sections of the business come in agreement, stability, and / or fitnesscenter. In that ideal industry, all issues with the firm fit with each other. Every single component (section / role / task / etc.) really should complement the other, and with each other they all perform to build the sum total. This means promotion makes the promises, generation / fulfillment keeps the guarantees, and also the administration oversees everything. By way of example, in the event the advertising section has been planning a promotion, all of aspects – the message, the paper, logo, the typeface, the design, feeltexture – should be congruent to maximize the efficacy of the message. To illustrate my point, an individual would choose distinctive fonts to market a carnival as opposed to a mortuary.