The dictionary defines congruity as significance: arrangement, stability, or fitness.That definition may also be utilised to specify the ideal business, one where all of portions of the business come in agreement, harmony, and / or fitnesscenter. For the reason that best firm, all facets of the firm fit with each other. Each and every part (department / function / activity / etc.. ) must match one other, and collectively all of them do the job to construct the sum total. This means marketing makes the promises, generation / fulfillment keeps those claims, and also the government manages everything. For example, in the event the advertising section has been designing a promotion, all factors – the message, the newspaper, brand, the typeface, the appearance, feel, and texture – ought to be siphoned to make the most of the potency of the message. To exemplify my purpose, an individual could choose unique fonts to market a carnival compared to a mortuary.