The dictionary defines congruity as significance: contract, stability, or fitness.That definition can likewise be employed to specify the perfect firm, just one where all parts of the business have been accountable for stability, and / or physical fitness center. In that perfect firm, all issues with the firm meet with each other. Every aspect (department / role / task / etc.. ) must match one other, and jointly they all operate to construct the sum total. This means marketing creates the promises, generation / fulfillment keeps the promises, and also the government manages everything. As an example, if the advertising department has been designing a pro motion, all of things – that the material, the newspaper, emblem, the typeface, the appearance, feeltexture – ought to be siphoned to make the most of the efficacy of the content. To exemplify my point, one would choose different fonts to market a carnival vs a mortuary.