The dictionary defines congruity as meaning: arrangement, stability, or fitness.That definition may also be used to specify the ideal business, just one where all of regions of the business have been in agreement, stability, or exercise center. In this perfect business, all issues with the business meet together. Every component (department / function / task / etc.. ) need to complement one other, and collectively all of them work to construct the full total. That means promotion makes the promises, generation / fulfillment keeps those promises, and the administration manages everything. By way of example, in the event the advertising section has been planning a promotion, all of components – that the message, the paper, emblem, the typeface, the design, texture texture – ought to be siphoned to make the most of the efficacy of the message. To exemplify my point, one would choose various fonts to publicize a carnival as opposed to a mortuary.