The dictionary defines congruity as meaning: arrangement, stability, or fitness.That definition may likewise be employed to define the ideal business, one where all of parts of the business have been accountable for harmony, or physical fitness . For the reason this best firm, all issues with the business meet with each other. Every element (section / role / task / etc.) really should complement the other, and jointly they all operate to build the sum total. This means marketing creates the promises, generation / satisfaction keeps the claims, and the administration oversees it all. For example, in the event the marketing section was developing a promotion, all aspects – the message, the newspaper, emblem, the typeface, the design, texture texture – should be congruent to make the most of the effectiveness of the message. To exemplify my purpose, one could choose various fonts to market a pirate as opposed to a mortuary.