The dictionary defines congruity as significance: agreement, harmony, or fitness.That definition may also be employed to define the ideal business, just one where all pieces of the business come in agreement, stability, and / or exercise . For the reason this best industry, all issues with this business meet together. Every single aspect (section / function / task / etc.) ought to match one other, and together all of them operate to build the full total. This means promotion makes the promises, production / satisfaction keeps those guarantees, and also the government manages it all. As an example, in the event the marketing department has been developing a promotion, all of elements – that the message, the paper, logo, the typeface, the design, feeltexture – should be congruent to make the most of the potency of the message. To illustrate my point, an individual would choose various fonts to publicize a carnival as opposed to a mortuary.