The dictionary defines congruity as significance: agreement, harmony, or fitness.That definition may likewise be employed to specify the ideal firm, one where all of portions of the business come in agreement, stability, or fitness. In that perfect industry, all facets of the business meet with each other. Each and every portion (section / function / task / etc.) should match one other, and collectively they all function to build the sum total. That means marketing makes the promises, creation / fulfillment keeps those promises, and also the government oversees all of it. By way of example, if the advertising department has been designing a pro motion, all of elements – the message, the paper, brand, the typeface, the design, texture , and texture – ought to be siphoned to make the most of the efficacy of the content. To exemplify my point, an individual could choose different fonts to publicize a carnival as opposed to a mortuary.