The dictionary defines congruity as meaning: contract, stability, or fitness.That definition may also be used to specify the best business, just one where all of parts of the firm come in agreement, stability, or physical fitness center. In this perfect firm, all issues with the business meet with each other. Each and every aspect (department / role / activity / etc.) ought to match one other, and collectively they all function to construct the sum total. This means promotion creates the promises, generation / satisfaction keeps those promises, and also the administration manages all of it. By way of example, if the advertising section was creating a pro motion, all of elements – that the material, the paper, logo, the typeface, the design, feel, and texture – ought to be siphoned to maximize the effectiveness of the content. To illustrate my point, one could choose different fonts to publicize a carnival versus a mortuary.