The dictionary defines congruity as significance: arrangement, stability, or fitness.That definition may also be used to specify the perfect firm, just one where all of regions of the business have been in agreement, harmony, or fitnesscenter. For the reason this best industry, all issues with this firm fit together. Just about every aspect (department / role / task / etc.) ought to match one other, and together all of them work to construct the full total. That means promotion creates the promises, creation / satisfaction keeps those guarantees, and also the administration manages it all. As an example, in the event the advertising department has been developing a promotion, all of factors – the material, the newspaper, emblem, the typeface, the design, feel, and texture – should be congruent to maximize the effectiveness of the content. To exemplify my purpose, an individual could choose distinctive fonts to market a carnival versus a mortuary.