The dictionary defines congruity as meaning: arrangement, stability, or fitness.That definition can likewise be employed to define the perfect firm, one where all of portions of the firm come in agreement, stability, or exercise . In this best firm, all issues with the business meet together. Each and every portion (department / role / task / etc.) must match one other, and together all of them function to construct the total. That means promotion makes the promises, generation / fulfillment keeps those promises, and also the government manages everything. For example, if the advertising department was designing a pro motion, all of aspects – the message, the paper, emblem, the typeface, the design, feel, and texture – ought to be siphoned to maximize the effectiveness of the message. To illustrate my purpose, one could choose unique fonts to publicize a carnival vs a mortuary.