The dictionary defines congruity as meaning: contract, harmony, or fitness.That definition may also be utilised to specify the best firm, one where all of portions of the business are accountable for stability, or fitnesscenter. In this perfect industry, all facets of this firm meet with each other. Every single component (department / role / task / etc.. ) ought to match one other, and together they all work to build the sum total. That means marketing creates the guarantees, and production / fulfillment keeps the guarantees, and also the administration manages all of it. By way of example, if the marketing department has been planning a promotion, all of components – that the message, the paper, logo, the typeface, the look, feeltexture – should be congruent to maximize the efficacy of the content. To illustrate my purpose, one could choose various fonts to publicize a pirate vs a mortuary.