The dictionary defines congruity as significance: contract, stability, or fitness.That definition may also be employed to specify the best firm, just one where all regions of the business have been in agreement, stability, or physical fitness center. In this perfect industry, all issues with the business meet together. Each element (section / role / task / etc.) must match the other, and collectively they all function to build the full total. That means promotion creates the promises, manufacturing / satisfaction keeps the promises, and the government oversees all of it. By way of example, if the marketing section has been developing a pro motion, all components – the material, the paper, logo, the typeface, the design, texture , and texture – ought to be siphoned to maximize the power of the message. To exemplify my point, an individual would choose various fonts to publicize a carnival as opposed to a mortuary.