The dictionary defines congruity as significance: contract, stability, or fitness.That definition may likewise be employed to specify the perfect firm, just one where all parts of the business are accountable for harmony, or physical fitness . For the reason this ideal firm, all facets of the firm meet with each other. Each aspect (section / function / task / etc.. ) should complement one other, and collectively all of them function to build the full total. That means promotion makes the guarantees, and manufacturing / fulfillment keeps the guarantees, and the administration oversees all of it. As an example, if the marketing department has been planning a pro motion, all of aspects – that the material, the paper, logo, the typeface, the look, feel, and texture – should be congruent to maximize the potency of the content. To illustrate my point, an individual would choose different fonts to market a pirate vs a mortuary.