The dictionary defines congruity as significance: arrangement, stability, or fitness.That definition may likewise be employed to specify the ideal business, one where all sections of the business come in agreement, stability, or exercise center. For the reason that best firm, all issues with this firm meet with each other. Just about every element (department / function / task / etc.. ) should match one other, and collectively they all do the job to build the total. This means promotion makes the promises, manufacturing / satisfaction keeps the guarantees, and the administration manages it all. For example, in the event the advertising section was planning a pro motion, all aspects – that the message, the paper, emblem, the typeface, the look, texture texture – should be congruent to make the most of the potency of the message. To illustrate my point, one could choose distinctive fonts to publicize a circus as opposed to a mortuary.