The dictionary defines congruity as significance: arrangement, stability, or fitness.That definition may also be utilised to specify the perfect firm, just one where all portions of the firm come in agreement, stability, and / or physical fitness center. For the reason that best firm, all facets of this firm meet with each other. Each aspect (section / role / task / etc.. ) must match one other, and with each other they all work to construct the sum total. That means marketing makes the guarantees, and creation / fulfillment keeps those guarantees, and also the government oversees all of it. For example, in the event the advertising section has been developing a pro motion, all factors – the material, the paper, emblem, the typeface, the look, texture texture – should be congruent to make the most of the potency of the message. To illustrate my point, an individual could choose unique fonts to publicize a pirate versus a mortuary.