The dictionary defines congruity as meaning: arrangement, harmony, or fitness.That definition can likewise be used to specify the perfect firm, just one where all regions of the firm have been accountable for stability, and / or physical fitness . In that best firm, all facets of this business meet together. Each part (section / function / task / etc.. ) should complement the other, and with each other all of them perform to build the full total. This means promotion creates the promises, production / fulfillment keeps the claims, and also the government oversees everything. For example, if the advertising department has been planning a promotion, all elements – that the message, the paper, logo, the typeface, the appearance, texture , and texture – ought to be siphoned to make the most of the power of the content. To illustrate my purpose, one could choose distinctive fonts to market a pirate compared to a mortuary.