The dictionary defines congruity as meaning: agreement, stability, or fitness.That definition may likewise be utilised to define the ideal firm, just one where all of regions of the business come accountable for harmony, and / or exercise . For the reason that best business, all issues with this firm meet with each other. Just about every element (department / function / task / etc.) ought to complement the other, and with each other all of them function to build the total. That means promotion makes the promises, manufacturing / fulfillment keeps those promises, and also the administration oversees everything. By way of example, in the event the advertising section was designing a pro motion, all things – the message, the newspaper, emblem, the typeface, the appearance, texture texture – should be congruent to make the most of the power of the message. To exemplify my point, an individual could choose different fonts to market a pirate as opposed to a mortuary.