The dictionary defines congruity as meaning: agreement, stability, or fitness.That definition can likewise be utilised to define the perfect business, one where all pieces of the business have been in agreement, stability, and / or fitness. For the reason this perfect firm, all issues with the business meet with each other. Every single aspect (section / role / task / etc.. ) need to match one other, and jointly they all work to construct the sum total. That means marketing creates the promises, generation / fulfillment keeps those claims, and also the administration manages everything. For example, if the marketing section was designing a promotion, all of aspects – that the material, the newspaper, brand, the typeface, the look, feeltexture – ought to be siphoned to make the most of the power of the message. To illustrate my purpose, one could choose various fonts to market a circus versus a mortuary.