The dictionary defines congruity as meaning: contract, harmony, or fitness.That definition can also be employed to specify the ideal firm, just one where all of regions of the business come accountable for stability, or physical fitness . For the reason that ideal business, all facets of this firm fit together. Each and every aspect (department / role / task / etc.. ) must match the other, and together all of them operate to construct the sum total. This means marketing creates the promises, generation / satisfaction keeps the claims, and the administration oversees everything. By way of example, if the marketing department was planning a promotion, all of aspects – that the message, the newspaper, emblem, the typeface, the appearance, feeltexture – should be congruent to make the most of the effectiveness of the message. To illustrate my purpose, an individual could choose different fonts to publicize a pirate as opposed to a mortuary.