The dictionary defines congruity as significance: agreement, harmony, or fitness.That definition may also be used to specify the perfect firm, one where all of pieces of the business have been in agreement, stability, or exercise . For the reason that perfect industry, all issues with this business meet with each other. Each aspect (section / function / activity / etc.. ) should match the other, and collectively all of them perform to construct the full total. This means promotion creates the promises, creation / satisfaction keeps those claims, and the administration manages all of it. By way of example, in the event the marketing section has been designing a pro motion, all aspects – the message, the newspaper, emblem, the typeface, the design, feeltexture – should be congruent to maximize the efficacy of the content. To illustrate my point, an individual could choose distinctive fonts to market a carnival as opposed to a mortuary.