The dictionary defines congruity as significance: arrangement, harmony, or fitness.That definition can also be employed to define the ideal firm, one where all of regions of the business are accountable for harmony, or physical fitness center. In that ideal business, all issues with this firm meet together. Every element (section / function / activity / etc.. ) really should match the other, and jointly they all do the job to construct the total. This means marketing creates the guarantees, and production / fulfillment keeps the claims, and the administration manages all of it. For example, if the advertising section was creating a promotion, all of elements – that the material, the newspaper, emblem, the typeface, the look, texture texture – should be congruent to maximize the efficacy of the content. To illustrate my point, an individual would choose various fonts to publicize a circus versus a mortuary.