The dictionary defines congruity as meaning: arrangement, stability, or fitness.That definition may likewise be employed to define the best business, one where all of portions of the business are accountable for harmony, and / or fitness. In this ideal industry, all facets of the firm fit together. Just about every portion (department / role / task / etc.) really should match one other, and together they all perform to build the full total. This means marketing creates the promises, generation / satisfaction keeps the guarantees, and the administration manages it all. By way of example, if the marketing department was planning a promotion, all of components – the material, the newspaper, brand, the typeface, the look, feel, and texture – ought to be siphoned to maximize the power of the content. To illustrate my purpose, an individual could choose unique fonts to market a pirate vs a mortuary.