The dictionary defines congruity as significance: arrangement, harmony, or fitness.That definition may also be employed to specify the best business, just one where all sections of the firm are in agreement, harmony, and / or physical fitness center. In that perfect industry, all facets of this business fit together. Each and every portion (section / role / task / etc.) need to complement one other, and jointly all of them operate to construct the full total. This means marketing makes the promises, manufacturing / satisfaction keeps those guarantees, and the administration manages all of it. As an example, in the event the marketing department has been planning a pro motion, all elements – the message, the newspaper, emblem, the typeface, the appearance, texture texture – should be congruent to make the most of the potency of the content. To exemplify my purpose, an individual would choose various fonts to publicize a carnival as opposed to a mortuary.