The dictionary defines congruity as meaning: contract, stability, or fitness.That definition may likewise be employed to specify the best firm, just one where all of parts of the firm are in agreement, stability, and / or fitness. In this perfect business, all issues with this firm fit with each other. Each and every aspect (section / role / activity / etc.. ) must match one other, and collectively all of them work to construct the total. That means marketing creates the promises, creation / satisfaction keeps the claims, and also the government oversees everything. As an example, if the marketing department has been creating a pro motion, all of elements – the message, the newspaper, logo, the typeface, the appearance, feeltexture – should be congruent to maximize the power of the message. To exemplify my purpose, one could choose unique fonts to market a circus compared to a mortuary.