The dictionary defines congruity as meaning: agreement, stability, or fitness.That definition may likewise be utilised to specify the ideal business, just one where all parts of the business come in agreement, stability, or fitness. For the reason that perfect business, all facets of this firm meet with each other. Just about every element (department / role / activity / etc.) need to match the other, and jointly all of them operate to construct the sum total. That means marketing makes the guarantees, and production / satisfaction keeps the promises, and the government oversees everything. By way of example, if the marketing department was developing a pro motion, all of aspects – the message, the newspaper, emblem, the typeface, the look, texture texture – ought to be siphoned to make the most of the efficacy of the message. To exemplify my purpose, an individual could choose various fonts to market a carnival compared to a mortuary.