The dictionary defines congruity as meaning: agreement, harmony, or fitness.That definition may likewise be utilised to define the best business, one where all of sections of the business come accountable for stability, or exercise center. In that best firm, all issues with this business fit with each other. Each and every aspect (department / function / activity / etc.) must match one other, and together they all work to construct the full total. This means promotion makes the guarantees, and manufacturing / fulfillment keeps the promises, and also the government manages all of it. As an example, in the event the advertising department was designing a promotion, all of components – the message, the paper, logo, the typeface, the look, feel, and texture – should be congruent to make the most of the effectiveness of the message. To exemplify my point, one would choose distinctive fonts to market a pirate as opposed to a mortuary.